Affordable art for the people
Mercadito de Arte thinks of Art as a basic need, so it shouldn't be just for a few any more than education should not be just for a few either.
The gallery is looking to bridge the public’s increasing interest in art with scenes of contemporary and relatively unknown artists, especially those not carrying a premium for reputation.
Our identity proposal is inspired by the crossover between traditional popular markets and the museographic style of contemporary galleries. This led us to design a sophisticated wordmark along with a line of peripherals on grays and a slight accent of color.
The result is a functional and straightforward communication of the brand’s objectives.
A Design Studio Crafting Symbol-Intensive Branding.
© 2016 Apofenia.